Focus on these 18 things and you're guaranteed to never get your newsletter off the ground, missing out on one of the best ways to establish, build, and maintain customer loyalty.
It's ironic how we can get so caught up in the trivial stuff that we forget the most important action is just starting. You're right, a newsletter doesn’t need to be a masterpiece; it just needs to be sent out into the world. - Great post, Bryant.
Maybe this will help: Substack is your original stuff; LI posts and YT videos are condensed versions of your original things here. That's mostly what I'm shifting to -- you don't have to recreate original content for each platform; reuse that stuff! Or as the song from the great Curious George soundtrack has it; reduce, reuse, recycle. :)
I have reusing content on my to-do list as a topic to write about, but if you don't want to wait (nor should you!) -- head over to HubSpot, Content Marketing Institute, and/or Copyblogger. All will have some good info on stripping one piece of content down for parts. Just pick a site at random; they all make basically the same points.
Or put a prompt into GPT or Claude and with something like "I want to get the most use out of my newsletter articles as possible. Using content marketing principles, outline 20 ways I can reuse and repurpose my articles." Then add something you've written, ask it to repurpose into multiple LI posts, Substack notes, a video script, a carousel, and whatever else you (the engine, not you you) can suggest."
It's ironic how we can get so caught up in the trivial stuff that we forget the most important action is just starting. You're right, a newsletter doesn’t need to be a masterpiece; it just needs to be sent out into the world. - Great post, Bryant.
thanks, Barry. Impossible to get better if you don't try/start!
100%
Ugh #15. Then I freeze and write nothing.
Maybe this will help: Substack is your original stuff; LI posts and YT videos are condensed versions of your original things here. That's mostly what I'm shifting to -- you don't have to recreate original content for each platform; reuse that stuff! Or as the song from the great Curious George soundtrack has it; reduce, reuse, recycle. :)
That is helpful - thank you!
I have reusing content on my to-do list as a topic to write about, but if you don't want to wait (nor should you!) -- head over to HubSpot, Content Marketing Institute, and/or Copyblogger. All will have some good info on stripping one piece of content down for parts. Just pick a site at random; they all make basically the same points.
Or put a prompt into GPT or Claude and with something like "I want to get the most use out of my newsletter articles as possible. Using content marketing principles, outline 20 ways I can reuse and repurpose my articles." Then add something you've written, ask it to repurpose into multiple LI posts, Substack notes, a video script, a carousel, and whatever else you (the engine, not you you) can suggest."
That's a great prompt! I'll do that this week! 💥