I think Seth Godin was and still is spot on when he said "Content marketing is the only marketing left." Provide value. No interruption marketing. Permission. All that good stuff!
I am not a frequent margarita drinker -- probably been a good decade or so since my last one. However, I can vouch for both of these recipes if you want to give one a shot -- you do have to get a good tequila though. To paraphrase one of my favorite 80s country songs; Jose Cuervo, you aren't a friend of mine. At least for this!
Glad you like it. It's a fav. Godin was an early marketing influence when I got shoved into an inbound marketing role. One of the first marketing books I ever read was his "Permission Marketing," which, since I had just spent over a decade editing a magazine, I was already primed to agree with with.
Awesome analogy! NEVER drank a margarita but if it's anything like content marketing... maybe I'll try 😉
I think Seth Godin was and still is spot on when he said "Content marketing is the only marketing left." Provide value. No interruption marketing. Permission. All that good stuff!
I am not a frequent margarita drinker -- probably been a good decade or so since my last one. However, I can vouch for both of these recipes if you want to give one a shot -- you do have to get a good tequila though. To paraphrase one of my favorite 80s country songs; Jose Cuervo, you aren't a friend of mine. At least for this!
Had no idea about this quote, I love it. Thank you :)
Glad you like it. It's a fav. Godin was an early marketing influence when I got shoved into an inbound marketing role. One of the first marketing books I ever read was his "Permission Marketing," which, since I had just spent over a decade editing a magazine, I was already primed to agree with with.