This morning, I posted on LinkedIn after 8 months.
The shiny box started popping up, urging me to pay for visibility.
“Fuck that shit.” Hahahaha.
I deleted it and moved on.
Right after, I stayed on the feed and noticed every post talking about “best practices” after some big LinkedIn algorithm shift.
I refuse to be that dog.
Clarity is important, but as you said, the fundamentals haven’t changed.
There’s very little ROI (in terms of dollars) for me in posting on LinkedIn. I do have friends there and feel bad for not staying in touch and supporting. Posting is a way to bring people together but at this point time is $$
It's funny how I don't really see the LinkedIn ads any longer. When they get in the way, I just close them. Annoying, sure, but any more annoying than elsewhere? And we both know some variation of that shit will be landing here over the next few years -- those investors want their money.
There is a LOT of hustlebro/sis nonsense on LinkedIn. But for me, since I'm mostly focused on B2B and my current focus is on finding vendors in the IDP industry to SHOW ME THE MONEY:
1. I've got a presence there and still some lingering name recognition in the industry from my time as essentially the content face of an association (guy I do some work for now told me that this morning)
2. It's still a good spot for B2B, so go fishing where there's fish!
3. Given the IT trade pubs are mostly dead, it's still a place you can build up some thought leadership there. Which reminds me, need to hit up some of the editors I know.
If I never had to go on LI again, I'd me absolutely good with that for sure though!
Also, FUCK. I need to go back through and update my older posts with my email and drop in some tighter CTAs. Basics of marketing, Duhon. I'd yell at a client for not doing that.
Apparently, they want you to pay to boost your silly post. Any post.
The fact that I refuse to pay premium prices means I get at least 5 sales touchpoints before I even reach the feed. It annoys me because that platform is for hiring and job seekers, and they’ve monetized parts of it that should be helpful to unemployed people.
Capitalism eh?
Furthermore, they do nothing about cracking down on the ghost jobs people keep posting. They just keep making money.
But to your point, this is all platforms in general. Why would LI be any different? As each day goes by, I am wondering why I even bother with social media in general hahahahaha
It is a good platform for all the stuff you mentioned, but I just need more readers for my Substack, and LI may be my only option for a funnel. Do we have actual readers on LI, though, with their short attention span and haiku posts?
Oh I’d still call that an ad — if it’s asking me for money, it’s an ad :) That’s one I see but don’t see.
LinkedIn must hate you because I don’t get that many ads, neither in mine or the company page I run. Or in the other account I ghostwrite for. I don’t pay either.
The jobs thing has been useless pretty much for forever as much as i can recall. But I’ve gotten some nibbles over the past few months from my network or folks who’ve seen my posts or newsletter (beginning to use that to drive folks to here; not well yet but hope springs eternal!) I’ve thought of it as more a place to do thought leadership (I hate that phrase, but what you gonna do) and networking than using platform feature for job hunts.
The ghost job thing is ludicrous.
Have a wonderful weekend, Neela. Give the squirrels a peanut butter and seed easter bunny and see if they eat the ears off first!
Oh, and why still on social, cuz now and then you get to talk about peanut butter bunnies for squirrels. Cuz as Willy Wonka wisely noted: A little nonsense now and then is relished by the wisest men.
This morning, I posted on LinkedIn after 8 months.
The shiny box started popping up, urging me to pay for visibility.
“Fuck that shit.” Hahahaha.
I deleted it and moved on.
Right after, I stayed on the feed and noticed every post talking about “best practices” after some big LinkedIn algorithm shift.
I refuse to be that dog.
Clarity is important, but as you said, the fundamentals haven’t changed.
There’s very little ROI (in terms of dollars) for me in posting on LinkedIn. I do have friends there and feel bad for not staying in touch and supporting. Posting is a way to bring people together but at this point time is $$
end rant-ish
Happy April Bryant.
It's funny how I don't really see the LinkedIn ads any longer. When they get in the way, I just close them. Annoying, sure, but any more annoying than elsewhere? And we both know some variation of that shit will be landing here over the next few years -- those investors want their money.
There is a LOT of hustlebro/sis nonsense on LinkedIn. But for me, since I'm mostly focused on B2B and my current focus is on finding vendors in the IDP industry to SHOW ME THE MONEY:
1. I've got a presence there and still some lingering name recognition in the industry from my time as essentially the content face of an association (guy I do some work for now told me that this morning)
2. It's still a good spot for B2B, so go fishing where there's fish!
3. Given the IT trade pubs are mostly dead, it's still a place you can build up some thought leadership there. Which reminds me, need to hit up some of the editors I know.
If I never had to go on LI again, I'd me absolutely good with that for sure though!
Also, FUCK. I need to go back through and update my older posts with my email and drop in some tighter CTAs. Basics of marketing, Duhon. I'd yell at a client for not doing that.
Happy Friday eve, Neela!
Happy Friday Bryant
It wasn’t an ad
Apparently, they want you to pay to boost your silly post. Any post.
The fact that I refuse to pay premium prices means I get at least 5 sales touchpoints before I even reach the feed. It annoys me because that platform is for hiring and job seekers, and they’ve monetized parts of it that should be helpful to unemployed people.
Capitalism eh?
Furthermore, they do nothing about cracking down on the ghost jobs people keep posting. They just keep making money.
But to your point, this is all platforms in general. Why would LI be any different? As each day goes by, I am wondering why I even bother with social media in general hahahahaha
It is a good platform for all the stuff you mentioned, but I just need more readers for my Substack, and LI may be my only option for a funnel. Do we have actual readers on LI, though, with their short attention span and haiku posts?
I am so darn happy it’s friggin Friday. 😂
I hope you have the best weekend, Bryant.
Oh I’d still call that an ad — if it’s asking me for money, it’s an ad :) That’s one I see but don’t see.
LinkedIn must hate you because I don’t get that many ads, neither in mine or the company page I run. Or in the other account I ghostwrite for. I don’t pay either.
The jobs thing has been useless pretty much for forever as much as i can recall. But I’ve gotten some nibbles over the past few months from my network or folks who’ve seen my posts or newsletter (beginning to use that to drive folks to here; not well yet but hope springs eternal!) I’ve thought of it as more a place to do thought leadership (I hate that phrase, but what you gonna do) and networking than using platform feature for job hunts.
The ghost job thing is ludicrous.
Have a wonderful weekend, Neela. Give the squirrels a peanut butter and seed easter bunny and see if they eat the ears off first!
LOL
Right now, they are running scared because the gardeners are cleaning the yard.
I appreciate you, Bryant.
Thank you.
Oh, and why still on social, cuz now and then you get to talk about peanut butter bunnies for squirrels. Cuz as Willy Wonka wisely noted: A little nonsense now and then is relished by the wisest men.
Same-same, Neela!