Tired of chasing trends? Good. Forget viral — the real ROI lives in repetition, trust, and unglamorous consistency. That’s where real marketing begins.
There's something important here - consistency is more impactful than intensity and hoping for something to save you from the work (i.e., virality) is a fool's errand. However, I do believe that you have to enjoy the fundamental elements of the work you're doing to keep doing it. Boring implies that you're not engaged, that you're simply going through the motions. If you're going to write daily, for example, you have to enjoy writing. Not always, not every single moment, but most of the time. Being invested in the process itself is essential to being able to show up consistently.
Thanks, Alexandria. I take your point, and you're right -- we need to enjoy whatever it is we decide to do with our lives. But I'm going to "but" here. :)
So, nope, you need to not be bored by your work, but you also have to do the boring things.
Some aspects of marketing are boring -- setting up a campaign in HubSpot, managing lists, the routine of selling and reaching out to folks to stay in business, sometimes the writing can get boring. The daily grind of doing the same things over and over can get boring/tedious/monotonous/tiresome.
I chose boring intentionally. It's emotional. "Tedious"or "The ROI of Repetition" just doesn't have the same ring to it for me!
Glad you liked the tunes. Stumbled onto that one last Saturday and really liking that channel's playlists to have on in the background. Got "Soul: The Japanese Groove" going right now.
I hear you. The ROI of Repetition isn’t quite as catchy! And there is definitely an “admin load” to anything we pursue that we must be willing to withstand in order to build something meaningful.
Good article. Sound arguments.
Fantastic music selection.
Thanks, Robin. Yes, I was very happy about YouTube tossing that suggestion in front of me. Lots of good playlists in there.
There's something important here - consistency is more impactful than intensity and hoping for something to save you from the work (i.e., virality) is a fool's errand. However, I do believe that you have to enjoy the fundamental elements of the work you're doing to keep doing it. Boring implies that you're not engaged, that you're simply going through the motions. If you're going to write daily, for example, you have to enjoy writing. Not always, not every single moment, but most of the time. Being invested in the process itself is essential to being able to show up consistently.
P.S. Appreciate the jams at the end!
Thanks, Alexandria. I take your point, and you're right -- we need to enjoy whatever it is we decide to do with our lives. But I'm going to "but" here. :)
So, nope, you need to not be bored by your work, but you also have to do the boring things.
Some aspects of marketing are boring -- setting up a campaign in HubSpot, managing lists, the routine of selling and reaching out to folks to stay in business, sometimes the writing can get boring. The daily grind of doing the same things over and over can get boring/tedious/monotonous/tiresome.
I chose boring intentionally. It's emotional. "Tedious"or "The ROI of Repetition" just doesn't have the same ring to it for me!
Glad you liked the tunes. Stumbled onto that one last Saturday and really liking that channel's playlists to have on in the background. Got "Soul: The Japanese Groove" going right now.
I hear you. The ROI of Repetition isn’t quite as catchy! And there is definitely an “admin load” to anything we pursue that we must be willing to withstand in order to build something meaningful.
Sigh. And that admin stuff usually sucks ass too. Is what it is.
😂😅
Man, really needed to read this today. It’s so easy to get caught in vanity metrics instead of real growth. Compounding works for a lot of things.
Head down, work. I get frustrated at the pace, but skipping around hasn't worked for me, so giving patience a try :)
Happy to hear it hit you at a good time too. All good with you? Did you change the name of your pub?
I keep going back and forth on the pub name. Harder than I’m probably making it.
Doing well! Hope you are too!
Yeah, I resolutely don't allow those renaming thoughts to enter my head :)
Good to hear it! Have a great weekend!
Boring is my new normal. Doesn't always look like much but it compounds over time.
Be boring during work hours, save the excitement for after -- or something along those lines :)
But yeah, heads down, do the things with intention and then keep doing them. This is the way.
Spot on! Success always sits on boring, consistent habits — the tasks that sometimes make you want to pull your hair but you keep going.
Like lists in HubSpot. Kill me. Kill me now (not later, after I've figured it out!).
Thanks, Masooma.
This post was boring.
JK, love it.
The jokes kinda write themselves, don't they? As always, thank you!