The Last Content Strategy Post You’ll Ever Need
Tired of overcomplicating content strategy? Here’s the simple, actionable approach you need to focus, execute, and win.
Are you getting ready to kick 2025’s buttocks or already beginning to set the stage for “next year”?
As the new year begins, it’s natural to feel energized by the promise of a fresh start. “This year is going to be THE one!”—sound familiar? We’ve all been there, making ambitious plans to crush our goals. Some of us will succeed. Others? Well, we’ll get stuck in the vortex of “planning to plan to plan.” I’ve been that person—spinning wheels, trapped by analysis paralysis. This year, I’m determined to break free.
The idea? Less talking. More doing.
It’s that shift—from idea to action—that sparked this post.
You Don’t Need to Read Everything. Just Start.
If you’ve spent any time in the content marketing world, you know it’s overflowing with advice. Industry icons like Anne Handley and C.C. Chapman? Fantastic resources. The Content Marketing Institute? Incredible insights. HubSpot? A goldmine.
The problem isn’t a lack of information. It’s that we drown in it. You don’t need to consume every book, blog, or webinar out there. Instead: pick one.
Pick a source. Read it. Think about it. Understand what you want to do. Then—and this is the key—actually do it.
The Essence of a Content Strategy
Here’s the simple truth: a strategy is a blueprint, not a to-do list. It’s about aligning your team, your content, and your processes with a clear business goal. Whether your aim is to grow your brand, generate leads, or drive revenue, your strategy provides the framework to make it happen.
The specifics? They’ll depend on your situation. But at its core, strategy boils down to this:
Define your why. Why are you creating content in the first place?
Know your who. Who is your audience, and what do they care about?
Set your how. What’s your plan to execute, measure, and adjust?
If you confuse strategy with tactics, though, you’re going to have a bad time. Because let’s be honest—if you’re focused on “how many blogs to post” before nailing down what success looks like, you’re already off track.
Why Simplicity Wins
Great strategy isn’t complicated. It’s focused. You don’t need a dozen frameworks, a new tool, or hours of meetings. You need clarity:
Goals: What are you trying to achieve?
Plan: What steps will help you get there?
Action: What are you going to execute first?
Stop reading. Start writing. Build something. Measure its impact. Learn. Adjust. Repeat.
Are You Planning or Procrastinating?
Let’s be real: it’s easy to confuse research with productivity. But reading one more article won’t create your strategy. Only action will. So, ask yourself:
Am I learning something new, or am I avoiding the hard work?
Am I waiting for the “perfect moment” to execute, or am I starting now?
The best time to take action was yesterday. The second-best time? Right now.
So, what’s your first move?
Need help making your first move? Let’s talk. Schedule a conversation with me and let’s figure out what you need!
Solid advice, and thank you for the shoutout.
"The problem isn’t a lack of information. It’s that we drown in it. You don’t need to consume every book, blog, or webinar out there. Instead: pick one."
Do. That. Now!