Dunno which I love best, the research-backed stats or music recommendations - an absolute change of scenery. Also, "build trust you can measure." I've realized that, unlike the 2-min noodle post or notes (no offense to them), Newsletter/long form provides space for anyone to go beyond helpful to essential. That's why I'm focusing on building that depth.
Yeah, there's something great about being able to both go in depth as well as to also share those short "noodle" notes. I've always thought mixing the two is the way forward, at least for me, cuz I don't always have deep thoughts to share. OK, fine, the deep ones are rare :)
I've always thought there was a link between trust and revenue, but I never realized how much research there is on the topic. Thinking about doing a deep dive by the end of the new year. It's kinda fascinating and reminds me of a conversation I had with one of my mag salespersons years ago:
Me: Would you buy from you if someone tried to sell you that way (I WISH I could remember the specific angle she had taken).
Her: No.
Me: Then why are you doing it?
Her: That's just how we do it.
My thought bubble was "Just fucking kill me now." I aso think that's where I came up with "You can lead a horse to water but you can't make it think."
I agree both long and short form posts have their place. If you're going deeper into researched backed publications on the subject, you have me double hooked. I often imagine what it'd be like to meet myself on a sales call or DM. Haha..
I've been going back and forth about doing a few long pieces -- maybe one/month while hitting a more regular rhythm with my shorter pieces, which are still usually between 1000 and 1500 words.
I've never met my doppleganger on a call, but I did interview another Bryant for an article years ago. It was a bizarre experience for both of us.
Dunno which I love best, the research-backed stats or music recommendations - an absolute change of scenery. Also, "build trust you can measure." I've realized that, unlike the 2-min noodle post or notes (no offense to them), Newsletter/long form provides space for anyone to go beyond helpful to essential. That's why I'm focusing on building that depth.
Yeah, there's something great about being able to both go in depth as well as to also share those short "noodle" notes. I've always thought mixing the two is the way forward, at least for me, cuz I don't always have deep thoughts to share. OK, fine, the deep ones are rare :)
I've always thought there was a link between trust and revenue, but I never realized how much research there is on the topic. Thinking about doing a deep dive by the end of the new year. It's kinda fascinating and reminds me of a conversation I had with one of my mag salespersons years ago:
Me: Would you buy from you if someone tried to sell you that way (I WISH I could remember the specific angle she had taken).
Her: No.
Me: Then why are you doing it?
Her: That's just how we do it.
My thought bubble was "Just fucking kill me now." I aso think that's where I came up with "You can lead a horse to water but you can't make it think."
Thank you as always!
I agree both long and short form posts have their place. If you're going deeper into researched backed publications on the subject, you have me double hooked. I often imagine what it'd be like to meet myself on a sales call or DM. Haha..
I've been going back and forth about doing a few long pieces -- maybe one/month while hitting a more regular rhythm with my shorter pieces, which are still usually between 1000 and 1500 words.
I've never met my doppleganger on a call, but I did interview another Bryant for an article years ago. It was a bizarre experience for both of us.
I think (hope) people are waking up to the fact that Substack isn't about building connections, it's about building relationships.
And what's the key component of a successful relationship? Both people trust one another. Keep bangin' that drum, brother!
Ack, thanks MACK!
Been hitting this one for a good little while, though maybe my rythm not been too good :)
And take out Substack and insert any platform past, present, or future! Thanks, Mark!