Once upon a time, I was a gatekeeper to an audience of information pros. These 7 tips will boost your chances of getting past the walls influencers erect to keep you from wasting their time.
First, total "editor comment" but I like the size you used for your bullets... I always flip flop on something being too big... uh, font being too big.
I'm a fan of the "push gently", I know I'm guilty of waffling on something when it costs money. As long as your push isn't something like "you're worth it". I'm much more likely to fall for "buy once, cry once" (oddly the flip side is true, and further validation for the duped post.
I do have a slight push back on the "great question" dig. Sales guy's saying, I totally get, but when I'm talking to a group I'll often take the comment, give it a silent moment of consideration and say either good or great question ... if it is.
Now, a good salesman can also read the room and say... that's a silly question, or 'i see you're busting my chops.'
Conversations can be fun if we're both in on the game.
Thanks, Jody. Decided to just use H2 for each of the points rather than run it as a list. I'm forever fiddling around with, ah, size.
The "great question" thing might not work exactly the same in a sales process as in an information gathering one. As you point out, "great question" is sales/marketing reflex. And there is some nuance in there that this short list ignores. Good sales people take any question and turn it into helping. The folks I was talking about were just blowing copious amounts of smoke up my buttocks.
Also. Too big. Push gently. You're killing me, Smalls.
First, total "editor comment" but I like the size you used for your bullets... I always flip flop on something being too big... uh, font being too big.
I'm a fan of the "push gently", I know I'm guilty of waffling on something when it costs money. As long as your push isn't something like "you're worth it". I'm much more likely to fall for "buy once, cry once" (oddly the flip side is true, and further validation for the duped post.
I do have a slight push back on the "great question" dig. Sales guy's saying, I totally get, but when I'm talking to a group I'll often take the comment, give it a silent moment of consideration and say either good or great question ... if it is.
Now, a good salesman can also read the room and say... that's a silly question, or 'i see you're busting my chops.'
Conversations can be fun if we're both in on the game.
Thanks, Jody. Decided to just use H2 for each of the points rather than run it as a list. I'm forever fiddling around with, ah, size.
The "great question" thing might not work exactly the same in a sales process as in an information gathering one. As you point out, "great question" is sales/marketing reflex. And there is some nuance in there that this short list ignores. Good sales people take any question and turn it into helping. The folks I was talking about were just blowing copious amounts of smoke up my buttocks.
Also. Too big. Push gently. You're killing me, Smalls.
Thanks for this insider insight Bryant!
That's once and future insider. Definitely on the outside looking in these days!